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purple economy : ウィキペディア英語版
purple economy
The purple economy is that part of the economy which contributes to sustainable development by promoting the cultural potential of goods and services.
“The purple economy refers to taking account of cultural aspects in economics. It designates an economy that adapts to the human diversity in globalization and that relies on the cultural dimension to give value to goods and services.”〔
(Le Journal des Arts )〕 These two trends, one vertical and one horizontal, feed one another. In fact the growth in the cultural component attached to products is linked to each territory’s cultural vitality.
== Scope ==
The purple economy is multidisciplinary, in that it enriches all goods and services by capitalizing on the cultural dimension inherent to every sector.
If differs from the cultural economy, which is sector-based.
In June 2013, the conclusions of a first inter-institutional working group on the purple economy, formed of experts from UNESCO, the OECD, the International Organisation of La Francophonie, French ministries, various companies and civil society. That document underscored the impact of the phenomenon of culturalization, which now affects the entire economy, with follow-on effects on employment and training. The report differentiates between ''purple jobs'' and ''purplifying professions'': the former are directly linked to the cultural environment by their very purpose (like town planners and developers), while the latter are merely caused to transform under the effect of culturalization (such as positions in human resources or in marketing and communications).〔(Conclusions of the first inter-institutional working group on the purple economy )〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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